Runiva is a social media management company, offering daily stories and 2-3 reels a week for clients. I work freelance for them, filming mostly b-roll to make this quantity of content possible for them, along with some more structure segments and shoots. The focus is always about conversion, with customers through the doors being the goal instead of just high view-counts or other metrics.
This is a video I filmed and edited for Runiva outside Rock City in Nottingham. Runiva were doing a marketing stunt for one of their clients to gain followers on the social media accounts for Cuckoo Chicken in Nottingham. After being given a rough brief by Runiva I filmed all the b-roll needed for the edit, and then we got some presenting content also. In the edit, I used a mix of what was filmed, motion graphics and VFX with Google Earth Studio to create an engaging final result.