About the client:

Runiva is a social media management company, offering daily stories and 2-3 reels a week for clients. I work freelance for them, filming mostly b-roll to make this quantity of content possible for them, along with some more structure segments and shoots. The focus is always about conversion, with customers through the doors being the goal instead of just high view-counts or other metrics.

Project Context:

This videos was filmed near the Factory Food Court in Derby. With very little notice for this shoot, there wasn't much pre-production involved. However, between the people there we found a nice location with vehicles we could use. From a creative point of view, the artist had a few ideas and props they'd sourced for the video, and then it was between Ajeanz, myself and Atiq from Runiva to come up with the rest. Most of this was just in the moment run-and-gun style filming. I filmed a good number of full or half takes of the song to give myself options in the edit, and then various piece of b-roll to help the edit flow. For editing this, Runiva wanted me to get a 'coming soon' edit for them to give to AJEANZ before the full videos was completed so after a first full draft edit, I used that to cut some of the best shots together into the instrumental intro to be used as a teaser video. After this I completed a further series of passes on the edit, and applied some minimal text graphics and cut-outs to finish the piece.