Runiva is a social media management company, offering daily stories and 2-3 reels a week for clients. I work freelance for them, filming mostly b-roll to make this quantity of content possible for them, along with some more structure segments and shoots. The focus is always about conversion, with customers through the doors being the goal instead of just high view-counts or other metrics.
I filmed this video along side the team at Runiva for the chicken shop Cuckoo Grill in Nottingham City Centre. Everything on the first half of the reel was filmed on one day at Castle Gym, and then the second half food shots are from a variety of b-roll shoots with my own and some iPhone footage mixed in.