Runiva is a social media management company, offering daily stories and 2-3 reels a week for clients. I work freelance for them, filming mostly b-roll to make this quantity of content possible for them, along with some more structure segments and shoots. The focus is always about conversion, with customers through the doors being the goal instead of just high view-counts or other metrics.
For this I filmed and sorted all the food b-roll shots you can see throughout the edit for Runiva at Pablos in Nottingham. Runiva then took those and made many edits with them, this being one.