About the client:

Runiva is a social media management company, offering daily stories and 2-3 reels a week for clients. I work freelance for them, filming mostly b-roll to make this quantity of content possible for them, along with some more structure segments and shoots. The focus is always about conversion, with customers through the doors being the goal instead of just high view-counts or other metrics.

Project Context:

This is a video I filmed and edited for Runiva outside Rock City in Nottingham. On the way to a shoot with the team, we filmed a quick in-the-moment piece of behind the scenes to show context for how Runiva manage their clients. When we arrived at the shoot we got some quick b-roll for the intro, and then continued with the food shoot at hand. I then edited this together for Runiva after the shoot, focusing on the audio first. This means what you hear is a very much re-organised and chopped up version of what was actually said in the moment, to make it as engaging and easy to follow as possible. The graphic where the reels appear on screen seen here was the pre-cursor to the slightly more polished version seen in the 'Hiring Presenters' edit I did for Runiva at a later date.