About the client:

Runiva is a social media management company, offering daily stories and 2-3 reels a week for clients. I work freelance for them, filming mostly b-roll to make this quantity of content possible for them, along with some more structure segments and shoots. The focus is always about conversion, with customers through the doors being the goal instead of just high view-counts or other metrics.

Project Context:

I filmed the b-roll for this video across a number of their classes for Runiva, and those clips have been put together into the edit. I also organised all that b-roll footage recorded to make Runiva's job as easy as possible.